Fast Company: Does Your Business Have a Conscience?

Article published by Fast Company, Tuesday January 6, 2015.

TODAY’S CONSUMERS WANT TO MAKE A POSITIVE IMPACT WITH THEIR TIME AND MONEY. HERE’S HOW TO GAUGE YOUR OWN BUSINESS’S SOCIAL ACCOUNTABILITY.

Adapted excerpt from THE CONSCIENCE ECONOMY: How a Mass Movement for Good Is Great for Business (Bibliomotion, 2014) by Steven Overman.

Global connectedness. Increasing awareness of our interdependence. Personal empowerment. A nagging sense that we have urgent problems to solve in order for humanity to thrive. A forty-year gestation period from the progressive early ’70s to today. These are the dimensions of increasing consciousness that have converged to create the conditions for a mass shift in mainstream mind-set and values. And this shift is impacting your customers, your electorate, your family, your community, and even your own personal choices.

Imagine the possibilities not only for your enterprise, but for your own satisfaction and personal well-being, not to mention that of your employees, partners, and customers, once you harness the power of the Conscience Economy. Humans are essentially social. We need to be a part of something bigger than ourselves in order to truly self-actualize. Now more than ever, no matter your livelihood or lifestyle, you can do well and do good. The new chapter has only just begun.

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