THE CONSCIENCE ECONOMY
HOW A MASS MOVEMENT FOR GOOD
IS GREAT FOR BUSINESS
The global marketplace is on the cusp of an unprecedented disruption. A social movement for good has shifted from the margins to the mainstream.
The great news is that leaders who have the foresight to innovate for the coming Conscience Economy are poised for explosive growth.
“Whether you’re motivated by conscience or profit, this book will show you how you can tap into the conscience economy to grow your business, create a positive impact in the world, and wake up smiling.”
Nathalie Nahai, Author, Webs of Influence
“Steven Overman, in his unparalleled energetic style, introduces us to the rise of the Conscience Economy. Full of bold ideas and useful advice, The Conscience Economy is a provocative read suggesting that businesses and brands should stand out as ‘emblem of all that the emergent culture holds dear.”
Dominque Lauga, PhD, Senior Lecturer, Cambridge Judge Business School
“A compelling read, like a travelogue full of observations that invite us to experience profound changes happening across different cultures around the world. The Conscience Economy is full of provocative insights, fresh ideas and practical advice for any business.”
Jerri DeVard, CMO, ADT Security
“Overman maps out an insightful and provocative playbook for businesses looking to make an impact and succeed in the hyperconnected culture of tomorrow.”
David Fanger, SVP Moody’s Investors Service
In his new book, THE CONSCIENCE ECONOMY: How a Mass Movement for Good is Good for Business, Steven Overman offers a big picture look at the emerging Conscience Economy, its drivers and how businesses must adapt to survive and succeed - from rethinking marketing and CSR efforts, to embracing accountability and new cultural norms. With examples ranging from TOMS Shoes to One Water and Whole Foods, and practical insights throughout, Overman equips individuals, organizations and brands with the necessary tools to make goodness the driver of their bottom line.To book Steven for your next event, contact Bibliomotion here.